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2012 年 4 月 23 日發佈了新聞稿,底片漲幅將不小,依不同地區與市場價格漲幅不一,漲價預計將於 2012 年五月開始。

新聞稿是說因為底片需求持續減少,日元升值,以及生產成本也不斷提高或位居高檔 (包括原物料、石油、能源),為了維持影像事業部的業務,不得不以漲價因應。原文在底下:

The demand for film products is continuously decreasing, yen's appreciation and the cost of production, such as raw materials, oil and energy, continues to rise or stay at high level. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases.
To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.

新聞稿來源:FUJIFILM Corporation announces price increase of Photographic Films.

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